New home linen ranges

Eco-responsible new products in the household linen sector

New home linen range

The new items for the 2022 fall winter season are coming out

Find the new trends in interior design through the Vivaraise and Winkler collections

Our brands evolve according to the seasons, inspirations and influences, but always with the aim of meeting your customers’ expectations.

You will discover in the course of the pages timeless basics as well as fancy creations, but this season represents a major turning point that we take together: that of the eco conception. You may have noticed in previous editions that our kitchen linen collections are inviting more and more eco-responsible materials into the production process. Recycled cotton and organic cotton have naturally come to complete the Winkler brand’s offer. We are now expanding this offer by integrating hemp, a natural, European-made and Oeko-tex certified material. The color of the new hand towels is revealed thanks to a clay dyeing process, a natural process limiting water consumption, and the recycled fiber has allowed the development of the first recycled polyester plaids at Vivaraise.

These novelties answer a real demand in the home linen sector, we hope you will take as much pleasure in highlighting them as our teams did in developing them. Find the Vivaraise catalog here and the Winkler flyer here.

Nice discovery !

anti bed bugs tips

Our anti-bedbug tips

anti bed bugs tips to care for your bed linen

March is synonymous with spring in the collective consciousness. However, the temperatures are still quite wintry and our homes are still a popular shelter for many pests. As linen specialists, we have taken an interest in bed bugs and in this article we share with you some natural tips that will be useful in the event of an infestation.

How do you know if you have bed bugs ?

Adult bed bugs are visible to the naked eye, unlike mites. They have a brown or dark red colour when they are bloody. They do not fly or jump. They are not necessarily found in unhygienic homes or in unclean environments. They are only attracted to humans, whose blood feeds them.

What attracts bedbugs ?

Bed bugs are attracted to heat, human odours and breath, and vibrations. They use the night to feed on our blood. They are usually concentrated in the bedroom, especially on mattresses, but can be found in all textiles in contact with humans.

How to get rid of bedbugs ?

Bed bugs are not heat resistant above 60°C. Wash all your textiles: bed linen, cushion covers, carpets at the foot of the bed, lint, etc. Use steam cleaner (between 110 and 180°C) to wash surfaces that cannot be washed in a washing machine: fabric headboards, large floor mats, carpets, curtains, etc. If you have an outdoor area, pour boiling water over the mattress and leave it to dry for a few days. This will remove any galleries and eggs laid.
Conversely, exposure to -20°C or colder for 5 consecutive days will eliminate bed bugs. For extreme cases and if you find yourself overwhelmed by the situation, the French government has set up a special number to call : 0806 706 806 (local call rate).

Our tips for preventing an infestation :

These preventive methods are effective and natural. However, they are not a guarantee that you will not be infested with bed bugs. Any warm home is a potential target for a bed bug seeking insulation from the cold. Outside of the pest season, you can find all our linen care tips here.

Développement durable

We talk about sustainable development at Sde

Sustainable development at Sde, supplier of household linen

In 2022, the CirCoAx and MakCCIng Durable programmes will move up a gear.

MakCCIng in a few words : how to meet present needs without compromising those of future generations ?

ECO-CONCEPTION, Maccking, Sde household linen A first coaching session was held at the head office at the end of January 2022. The team dedicated to the project was able to validate the company’s current positioning and define the areas for progress.

An action plan marked out by stages with strategic stakes: building customer loyalty, cost control, maintaining innovation, renewing the offer, uniting the teams, integrating recycling and waste management in our premises and those of our suppliers.

Each stage of a product’s life cycle is analysed and improved in order to meet eco-design criteria. This multi-criteria approach aims to limit environmental impacts at all levels: human health, biodiversity and the eco-system.

We are currently in the first phase, which consists of analysing the existing situation, the basis for our action plan. You, as our client, were sent our survey at the beginning of January 2022. We would like to take this opportunity to thank all the participants, whose answers have fed our thinking. Accompanying our customers in their choices, communicating in the right way while maintaining this environmental awareness, these are the main axes around which we are thinking.

What about CirCoAx ?

CIRCOAX for Sde's designer of eco-responsible household linenThis unique support programme aims to transform our textile business into a sustainable, circular and regenerative business. Sde has been selected along with 30 other European MSEs and SMEs to receive support from industry experts. Their common goal is to create a business model that has a direct impact on the adoption of sustainability and circularity practices.

Do you share this vision ? Follow us and let’s work together for a better world.

Entretenir son linge de maison

How to care for your home linen ?

Home linen

7 tips for my linen

The holiday season is over, the Christmas decorations have been put away, and white january is upon us. Sde offers you a few tips to help you in this new year start.

1/ Soak your laundry before the first use

For softer and more absorbent laundry, soak it overnight in cold water. This has the advantage of prolonging the brilliance of the colours.

2/ Wash bed linen together

Each component of the same set will keep the same aspect and the rendering will be more harmonious on a bed as it is washed. Ideally, if you can think of it, you should wash the bed linen inside out. While this may be a bit tricky, it makes it easier to put on the duvet cover, which is already inside out.

3/ Read the care label carefully

This allows you to adapt the washing temperature to the quality of the clothes. Clothes washed at the wrong temperature will be damaged more quickly.

4/ Separate the laundry

Sorting according to colour prevents clothes from bleeding. Sorting according to material prevents artificial fibres from mixing with natural fibres. It is recommended to wash separately clothes with accessories that can damage the most fragile fibres: zips, velcro, bra hooks, etc. Once again, these small precautions will allow you to extend the life of your clothes.

5/ Treating the stains

Using a natural stain remover (such as beef ball soap) before washing increases the chances of removing the stain. A washed and ironed stain is printed :-/

6/ The ideal drying

Dry outdoors whenever possible. This will naturally give the linen a fresh smell, especially tablecloths and bed linen. The tumble dryer is interesting for all terry cloths, which will come out much softer and smoother.

7/ Minimalist ironing

Don’t leave your clothes to dry for too long or they will become too cardboardy. If possible, iron it when it is still a little damp, as this will make the chore lighter. The most effective secret lies in the art of hanging out your washing, which, if it is optimal, will exempt you from any ironing 😉

The new home linen collection

Happy new year


Together for the Earth


In partnership with our supplier, Lyreco, we have just set up a collection and recycling solution for masks at the end of their life.

In the entrance hall of the company’s headquarters is a collection box.cartonEmployees can drop off their masks and those of their family members in order to act jointly for the environment.

100% of the mask is recycled and used in the manufacture of new products :

  • Blue part: the polypropylene contained in the blue part of the masks is used to manufacture new products in recycled plastic.
  • Nose bar of the mask : the metal of the bar is sent to the metallurgical industry.
  • Elastics : the elastane is incinerated to be used for public heating.

The project was a great success, thanks to the support of the employees.

Shooting photo

New photos for future collections

Our creative teams have immortalized the future collections of our linen brands.

This third lock-down started with a photo shooting session. The settings and locations were adapted to the current sanitary situation.

The destinations were less exotic than usual, but the result is up to your expectations thanks to the professionalism of our creative teams.

A studio in Lille served as the setting for the Winkler office and table ranges.

The Vivaraise household linen took up residence at the 48° Nord hotel at the foot of the Vosges mountains, where even the snow was present at the beginning of April. An ideal setting for the fall/winter collection.

The brand Ateliers du linge was put in the box in our historical studio in Strasbourg.

A big thank you to the stylists who gave life to all these scenes. Beautiful parentheses that mark the launch of the layouts of our communication tools.

Can’t wait to see the result ? So are we !

See you in one month…

Paris fair

See you in Villepinte

Preparing for the new season


Paris fair

The fairs are opening their doors.

After two successive postponements (September 2020 and January 2021), the Villepinte convention center will once again open its doors to host the Maison & Objet fall-winter edition.

This international event has mobilised the full attention of the organisers.

Their determination to meet the expectations of professionals, while respecting the protocols in force, has enabled them to maintain this event, which is dear to everyone, and which will be held from 9th to 13th September 2021.

Our teams will be present to present all the new Vivaraise and Winkler products, thanks to a real desire to meet customers.

A completely redesigned stand awaits you for this long awaited event.

See you soon !


French art de vivre

Local know-how promoted

Winkler favours short circuits and French manufacturing.

atelier de sérigraphieThe vast majority of the brand’s printed tea towels are made in France, using an ancestral technique: screen printing.

This know-how, increasingly replaced by digital printing, is the signature of Winkler products. An incomparable rendering for a technique perfectly mastered by the men and women working in a workshop located in the north of France.

atelier de sérigraphie

Passionate people with whom the creator of the collections, Corinne Infantes, spends several days developing the new products for each collection. It is in the “colour kitchen” that the shades are concocted and the designs come to life thanks to the formulas developed on site. Alchemist’s recipes that make a yellow brighter, a blue deeper, a red greedier. It is thanks to the know-how of these teams that the magic happens. From an illustration and a piece of fabric is born a unique silk-screened piece that will join the collections of other pieces of memories, symbols, traditions or French emblems. In this workshop, each person is an expert in his or her trade. From the exposure of the frames for silk-screening to the making of the aprons and tea towels, including the application of the different layers of water-based inks, each operation is done by hand with the shared desire to create quality products.

A result so “French art de vivre”, don’t you think ?

French art de vivre




Sde is by your side in the process of a more responsible decoration.

Like the fashion industry, the home linen sector has been undergoing a transformation in terms of sustainable development for several years now. This transformation is accelerating by making responsible consumption a way of life.
What does this mean for the Sde group brands ?

 Vivaraise ensures that its collections are free of harmful substances by subjecting them to OEKO-TEX certification controls.
This certification guarantees consumers that the product does not represent any danger to their health or skin. An additional quality endorsement for the brand’s linen range: European Flax. It guarantees local agriculture that respects the environment : zero irrigation, zero GMOs, zero waste. Flax exclusively produced in France certifies the traceability of products from the Vivaraise range.

Recycled textiles or textiles made in France for Winkler : the brand is committed to creating a range in recycled cotton, cotton made with fabric scraps crushed to obtain fibres. A process that slows down the consumption of water and insecticides since the cotton off-cuts are no longer waste, but become a form of raw material.
The use of recycled cotton thus limits the pressure on arable land.

When in 2019 the Winkler brand merged with “T&B maison”, the French manufacturing specialist, it took a radical turn by favouring the promotion of local know-how through short circuits. The Winkler house creates collections that enhance our heritage and bear witness to the technical mastery of local textile workshops. It collaborates with talented illustrators and applies its “French art of living” through motifs from our gastronomic and cultural heritage. The illustrations are hand-drawn, with preference given to natural materials. All the prints are silk-screen printed to preserve the brightness of the colours. The inks are water-based and contain no solvents or phthalates. They guarantee a very good resistance to washing, light and rubbing. From creation to the finished product, all the French textile know-how is present.

All Ateliers du linge bed linen has had its plastic packaging removed since January 2021. It is a packaging entirely designed by our marketing team that you will discover in the shops.
The brand does efforts in terms of sustainable development by bringing out a range of bed linen sets in organic cotton for the beautiful days.
Cultivated naturally, without the use of chemicals, organic cotton helps to clean up the soil but also to save water reserves. Organic farming, thanks to its irrigation technique, requires half as much water.
Ateliers du linge does not intend to stop there and continues its daily efforts to accompany its customers towards an ever more reasoned consumption.

The ecological locomotive is well under way, the Sde brands are on board. There is plenty of improvement, but the desire to multiply these initiatives is clearly present. We are convinced of the need to involve you in these issues because it is collective action that will enable us to live in a more responsible world.